CASE STUDY
Dovetail was retained by Elephant Family to support the London leg of the Elephant Parade.
The brief was to raise event awareness and place it on the news agenda, as well as highlight issues surrounding the Asian elephant via a media and events campaign. Dovetail was again appointed by Elephant Family to raise the awareness of Travels to My Elephant, a high-profile, large-scale fundraising event using designer-decorated tuk-tuks which culminated in an auction and subsequent tuk-tuk race across India. Jayne Alexander participated in the tuk-tuk race for five days across Rajasthan.
For the Elephant Parade, Dovetail developed joint press releases with patrons including Matthew Williamson and Boodles, arranged press shoots with corporate sponsors including the English National Ballet and included interviews with patrons Lulu Guinness and Goldie Hawn. Dovetail managed press attendance at major Elephant Parade events, including the press launch in Trafalgar Square and the main auction of elephant statues at Chelsea Hospital, hosted by King Charles. Dovetail brokered a brand partnership at The Animal Ball between Natural World Safaris and Elephant Family to organise 20 safaris as high-value auction lots, raising more than £550,000 for animal conservation.
Dovetail will collaborate with The Elephant Family in 2024 and 2025 with 'The Great Elephant Migration' from the East Coast of USA to the West Coast, with an event in NYC and Art Basel, Miami culminating in LA in July 2025 with a high profile Gala Fundraiser with Dovetail's client brands.
