CASE STUDY
Dovetail was tasked with increasing business for Natural World Safaris in the UK and the USA.
Will Bolsover wished to grow his network in both key markets, to include media and trade partners, charities and conservationists, photographers and luxury brands related to travel and wildlife.
The team at Dovetail developed a plan to connect with a strategic network of respected personalities and organisations with a similar passion and ethos for the planet as NWS. This led to the appointment of specialist expedition leaders and photographers, from the conservationist photographer David Yarrow to TV presenter and naturalist Steve Backshall.
Dovetail developed a brand partnership with Swarovski Optiks to secure a branded Natural World Safaris spotting scope onboard the Svalbard expedition ships for the season.
Introductions were made for Natural World Safaris by Dovetail to influential philanthropic organisations championing conservation including WildAid in San Francisco, Perfect World Foundation in Norway, WCS in NYC and The Elephant Family’s Animal Ball in London. NWS featured at fundraising Galas on both sides of the Atlantic with the founder meeting an interesting circle of patrons, trustees and genuine supporters of wildife conservation.
