Harrods marks 175 years with the launch of new own-brand collections, focused on luxury credentials and sustainable sourcing.
For 175 years, Harrods has stood as an icon of British luxury retailing, and home to the finest luxury brands. Today, it announces the launch of its new Harrods own brand department, with a focus on timeless style, innovative detail and exceptional quality, offering an exciting array of new gifts for corporates with Harrods Corporate Service.
The new Harrods collections will launch throughout 2024 and 2025, to build and present a unified expression of the brand under one clear creative direction, standing proudly alongside the luxury portfolio of brands available in Harrods, Knightsbridge. The new creative direction has a strong dedication to design details, informed by fashion and interiors trends, as well as core principles of luxury craftmanship. Starting with a commitment to Harrods brand principles, many products in the range pay homage to the iconic aspects of the Harrods heritage and creativity, such as thoughtful details that feature the Harrods logo and architectural features of the Knightsbridge store. The new lines also feature suppliers, materials and artisans that proudly work with the world’s finest luxury brands.
As the new Gift lines launch from July 2024, so too will a bespoke destination for the Harrods branded products for corporate gifts with Harrods Corporate Service. As well as a renewed focus on quality and brand alignment, the new Harrods lines have been designed with a commitment to sustainable sourcing, and with sustainability considerations forming a core element of the design, development and manufacturing of new products.
Michael Ward, Managing Director of Harrods, commented on the new lines:
“The Harrods name stands for the highest standards of luxury, and Harrods own-brand products are a reflection and representation of these standards. Every element of these new lines, with a focus on quality of materials, design, and creativity, has been considered through a luxury lens. From the sourcing of cashmere from local British producers to designing personalised leather embossed stationery, Harrods reflects the care and consideration that our brand delivers to its customers across its entire portfolio”.
Throughout 2024, Harrods is celebrating 175 years of the exceptional in a year-long anniversary campaign, with meaningful partnerships, world-wide exclusive products, and celebratory experiences. The iconic Harrods bears have been reimagined for the anniversary, created in celebration with some of the world’s most sought-after-luxury brands, including Burberry, Bulgari, Valentino and Charlotte Tilbury.
All products available in the Harrods Collection are available through Harrods Corporate Service, which offers a choice of corporate gifts throughout the year. From handbags to hampers, the specialist team can source any item across the store to create the finest bespoke gifts for your clients, family and friends.
For more information please call the Harrods Corporate Service team
on +44 (0)20 7225 5994 or email corporate.service@harrods.com
Call (+62) 361 6208181 or e-mail reservations-buahan@banyantree.com